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Sony: PS4 will remain in limited supply until April


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#1 Zinix

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Posted 21 February 2014 - 09:49 AM

 

Sony does not expect its PlayStation 4 console to be readily available on store shelves until April, PlayStation UK managing director Fergal Gara has told MCV.

The PS4 launched back in November but has remained in limited supply ever since.

"I can't work it out precisely. But based on what I've seen so far, I think it is going to be tricky until around about April," said Gara. "You might get a fortnight or a week here or there where it is more available, but we should be back to free supply by about April."

He added: "That's our best guess. It might be a little earlier than that, or it might be a little later. But we'll get there."

The success of the PS4 has exceeded even Sony's high expectations, says Gara.

"PS4 pre-orders ... were so big that we were pinching ourselves and wondering if people were pre-ordering in more than one place, and if some of these pre-orders were real.

"We were getting numbers we never imagined, let alone seen before. But it proved to be real. How do I reconcile that? I think the world has changed since we launched PS3."

He concluded: "It's been a pleasant surprise.

 

 

http://www.videogame..._says_sony.html

 

 

This isn't good news.


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#2 Nollog

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Posted 21 February 2014 - 10:25 AM

lol, more marketing bs.
Keep a perceived limited availability to drive panic sales.
If it doesn't work, you have a fall back to tell stock holders next quarter when the numbers fall 90%.

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#3 Hank Hill

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Posted 21 February 2014 - 11:24 AM

Given my current money situation, I'll probably have to hold off on buying one until late summer/fall or so.


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#4 Raiden

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Posted 21 February 2014 - 11:37 AM

Looking like next year for me anyway.



#5 DexterousGecko

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Posted 21 February 2014 - 12:04 PM

Oh NOezzz. Poor Sony. :)



#6 Gamejunkie

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Posted 21 February 2014 - 12:33 PM

lol, more marketing bs.Keep a perceived limited availability to drive panic sales.If it doesn't work, you have a fall back to tell stock holders next quarter when the numbers fall 90%.


That's a very cynical and naive view point. I'm sure if they could increase the manufacturing output they would as they can probably sell all they can put into the retail channel right now.

#7 Nollog

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Posted 21 February 2014 - 12:49 PM

That's a very cynical and naive view point. I'm sure if they could increase the manufacturing output they would as they can probably sell all they can put into the retail channel right now.

It's off the shelf pc parts, lol.
How is there any problems manufacturing them?
Billions of the parts are made every minute, for pennies.

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#8 Scumbag

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Posted 21 February 2014 - 02:59 PM

I think there is some truth to this. Of course, Sony said limited supply in the run up to Christmas and it ended up being their fastest selling console in history.

 

Now they are saying the same thing because PS4 has just launched in Japan.



#9 xile6

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Posted 21 February 2014 - 04:11 PM

idk i think there dont have much or havent made much. I been trying o get a camera since launch.

But what i have seen tho is alot of people are buying them p left and right to resell higher. Which jacks up everything and cuts down on the in store stock.


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#10 DéliopT

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Posted 21 February 2014 - 04:44 PM

Honestly, it`s a bit surprising to hear.

Portugal is one of Europe`s strongest supporters of the PS brand. Even Vita is selling well. Yet, In Portugal`s second biggest city, i can`t see a place online or actual retail that doesn`t have a PS4 for sale. And the strangest thing is, in retailer`s online store, the Wii U Mario bundle keeps selling out since this year started and in another big retailer there isn`t even a single Wii U for sale.

 

My case doesn`t speak for all of Portugal, let alone, all of Europe, but it`s something i didn`t expect to see so soon.


 

 


#11 Socalmuscle

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Posted 21 February 2014 - 11:11 PM

Hmmm... In stock at both local gamestops.

Online too at gamestop and amazon.

Lol

Edited by Socalmuscle, 21 February 2014 - 11:13 PM.


#12 iEatTacos

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Posted 22 February 2014 - 12:12 AM

I'm not surprised the ps4 rules. Hard.

#13 Pjsprojects

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Posted 22 February 2014 - 01:05 AM

Fair play it's a great system at a good price and lets face it loads of games will flow. Here in England PS4 keeps going out of stock so demand is high.
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#14 Nollog

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Posted 22 February 2014 - 01:13 AM

Hmmm... In stock at both local gamestops.

Online too at gamestop and amazon.

Lol

hehehe

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#15 SailtheSeas

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Posted 22 February 2014 - 12:52 PM

Sony's manufacturing and distribution of the PS4 has been highly mediocre.






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