Nintendo’s marketing campaign for Mario Kart 8 will run until the end of the year, the firm says.
It is already underway with a social media programme designed to get gamers nostalgic about classic Mario Kart moments.
This will lead into a launch campaign, which includes online and TV activity and will run from May 30th (the game’s launch) right up until the end of the year.
http://www.mcvuk.com...ampaign/0131618
The Ear of Mario Kart