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This morning, Nintendo revealed that they have become a YouTube partner to claim videos that are of their copyrighted material, so let’s plays, tutorials, or reviews may no longer be monetized by the uploader, instead Nintendo takes the credit and money, but will still be viewable. I guess if the Wii U doesn’t sell, you gotta make up the money somewhere?
You can read more about this news after the break:
Destructoid said,
“The last time we heard about a major game publisher slapping the wrists of innocent YouTube channel operators, it was SEGA forcing the removal of videos that so much as breathed word of the Shining Force series. ”
Let’s Player Zack Scott has taken to reddit, revealing that Nintendo is in the process of taking ownership of his gameplay videos, starting with LPs of Super Mario 3D Land. It’s not a complete takedown as was the case with SEGA, rather an action taken via YouTube’s Content ID system to redirect ad revenue to Nintendo’s pockets instead of the video creator’s. It’s not an isolated event, either — several other YouTubers have also confirmed claims against their own Mario-related game footage.
Nintendo said,
“We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.”
Fullscreen Arcade, a major YouTube network, released the following to their partners:
I’d like to take a moment of your time to share some breaking news that could affect our partners. As of this morning a story broke out that Nintendo has become a Youtube partner and has registered all their copyright content on youtube.
What does this mean? It means that Youtubers [you the partner] will no longer be able to monetize content on Nintendo games [i.e. walkthroughs, tutorials, reviews, etc].
CURSE (my parent network) and other networks have yet to say anything on the matter, but it is safe to assume we will be affected as well. At this point, there are only rumors of series outside of Mario have been affected.
How do you think this will affect Nintendo’s image online?
View and comment on the full article at Wii U Blog
