From http://wiiudaily.com...e-announcement/
Fatal Frame: Maiden of Black Water, co-developed by Koei Tecmo Games, launches exclusively in the Nintendo eShop on Wii U on Oct. 22 for $49.99, just in time for Halloween. Players can download this free-to-start game and play the prologue, chapter 1 and most of chapter 2 for free. The full version of the game can be purchased as DLC directly from the Nintendo eShop or via the in-game menu.’
Not happy about that but whatever....
We are chatting about it at NCC.