The idea is to create programming that will appeal to the “untapped metrosexual viewership.” The cable network closed a deal with Esquire parent, Hearst Corporation, and intends to court an upscale viewership that they feel is currently underserved. According to THR, the rebranding efforts will “shift the former gaming network to a destination more in line with the modern male.”
New programming is already in development and will focus on the genres that other male-centric channels, such as Spike, have failed to provide for men. They include: cooking, travel, fashion and, in keeping with tradition, some gaming as well.
So, gaming will still be a part of the channel, it'll simply be a smaller part of it.
http://www.ign.com/a...esquire-channel