It utilizes a mobile Kepler architecture, the same kind that Desktop PC's use
Most importantly, Nvidia says Project Logan is energy-efficient, capable of running at levels within "the mobile power envelope" and even at one-third the wattage of current tablet GPUs, such as the A6X processor found in Apple's iPad.
Dat Graph
They got Ira, a tech demo for the GTX Titan, running on Project Logan
One thing I think they're overseeing, as always, is CPU power, which would be extremely hard to beat the Cell. Also, they're pulling more talk out of their a$$ again, just like they did with the GTX Titan, and how the graphics alone were 3x more powerful than PS4, the ENTIRE PS4. Lolol