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[NintendoReport]

From http://wiiudaily.com...as-vp-of-sapes/
 
Bowser is Nintendo of America’s new VP of sales
 
 

 

 
 

Today Nintendo of America has hired a new Vice President of sales. No, it’s not King Koopa himself, but rather a man named Doug Bowser who will be taking over the office.[/size]
 
The position helps oversee sales in the region, in-store merchandising, retail strategy, and retail marketing. Basically, Doug Bowser is now the boss of how Nintendo advertises itself in the North American region. He reports directly to Scott Moffitt, who is the Executive Vice President of Sales & Marketing.
 
Before moving over to Nintendo, Bowser previously worked at Electronic Arts as Vice President of Global Business Planning, a similar role within that company. Bowser was with Electronic Arts since 2007 and before that, he worked at Procter & Gamble.

[Raiden]

He's one evil egg sucking son of a snake. I bet he loves mud.

[DéliopT]

That's just... funny!

[Big Boss]

[Raiden]

[NintendoReport]

Nintendo Just Showed Us: The News Release is Having a Moment

http://blog.business...aving-a-moment/

 

 

Half a million views in a single day, and counting, is no easy feat. A news release from Nintendo this week accomplished just that, and every communications pro should take note of the basic reasons that led to such grand visibility.

Before the digital revolution, a hero was born by the name of Mario, and this hero had a nemesis named Bowser. Bowser started off as a Koopa King who breathed fire, but much has changed. On May 20^th, 9am Eastern Time, Nintendo of America announced via a Business Wire distributed news release that Doug Bowser was named as the new Vice President of sales in America. Clearly the two Bowsers are not one and the same, but the irony was not lost on Golin, the PR agency handling Nintendo’s communication management. They identified and utilized the humorous angle that presented itself and converted it to visibility gold. Over 500,000 views, including over half a million views alone of just Doug Bowser’s photograph, is making this an industry defining news release.