Naughty Dog refused to let The Last of Us be focus tested on only male players.
According to Druckman, when the unnamed research firm that was handling the focus groups for The Last of Us began their work, the idea of polling female gamers was nowhere on the table. "Another aspect that influences how a game is promoted is focus-testing. Players are rounded up and are asked to view materials and answer some quantitative and qualitative questions about it," he explains. "My big surprise during this process is that the research group wasn't planning on focus-testing female gamers - it's something we had to specifically request. I hope this is a relic of the past that will soon go away."
http://www.escapistm...-The-Last-of-Us
I'm kind of shocked. While gaming a primary male demographic, the fact that they had to "demand" female vocal testers feels weird.
