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Nintendo explains 'why we're still in the hardware business'


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#1 BlueBlur

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Posted 26 June 2013 - 01:36 PM

http://www.shacknews...rdware-business

"Go third-party." That's the advice Nintendo has received for a long time. Even before the company shipped the massively-successful Wii, analysts have always been bearish on Nintendo's position as a hardware manufacturer.
But, so long as Nintendo's making games, they will not back down on making hardware. Nintendo of America senior director of corporate communications Charlie Scibetta told us that "Nintendo systems come to life the best when the hardware and software work in perfect harmony. That's why we're still in the hardware business, because we think our hardware is the best way to bring (our 1st party) software to life."
"It's tuned perfectly for that. When Mario bounces from mushroom to mushroom, it feels so responsive because the software has been tuned especially for that hardware," Scibetta said.
Other companies are also introducing second-screen components into their games. For example, Ubisoft has companion apps for Watch Dogs and Assassin's Creed 4. EA has "Commander Mode" controlled via tablet in Battlefield 4. Isn't Nintendo's competitive edge being taken away? "For Nintendo, having the second screen built right into the hardware means there's no learning curve, no lag, no technology curve to try and figure out how to use it," Scibetta argued. "When you talk about other companies utilizing a second screen, for us we wanted to have it built right in, that ensures that the software comes to life the way it was intended to be by the designer."
Oddly, very few games showcased by Nintendo at this year's E3 take advantage of the GamePad in meaningful ways. None of the company's biggest upcoming games--Mario Kart 8, Smash Bros, Mario 3D World--utilize the second screen significantly. So, what's the GamePad's marquee title? Scibetta's answer surprised us.
"I think that one game that we have in the booth here that does a lot of interesting things with the capabilities of Wii U is The Legend of Zelda: Wind Waker HD," he said, pointing to a port of decade-old game. "You can use the GamePad to take photographs, to write messages, and you can use Miiverse which is our online service, and you can actually put those screenshots in a Tingle bottle and send them out."



#2 TheUltimateWaddleDee

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Posted 26 June 2013 - 02:01 PM

This has been exactly what I've been saying for years; if you design something, and then build something for it, it will turn out better than if you built something for someone else's design, because you know everything about your design.

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#3 NintendoReport

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Posted 26 June 2013 - 02:07 PM

This has been exactly what I've been saying for years; if you design something, and then build something for it, it will turn out better than if you built something for someone else's design, because you know everything about your design.

 

Exactly. If anyone wants to see another company successful at this same model.. look at Apple. Apples software and OS runs superb and is highly polished on it's own hardware. It may not be everyone's cup of tea but it's a huge success.

 

Take android, the OS can be taken and put on almost anything and the experience from one device to another can differ completely... not necessairly because of android, but because of the hardware itself. That's usually why i stick to a pure vanilla google phone to get the best experience from it.

 

Nice post.

 

Oh, and I don't see Apple getting out of the hardware business... and I don't see Nintendo either. Both companies have plenty of cash and are doing well.


Edited by Sorceror12, 26 June 2013 - 02:09 PM.

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#4 BanjoKazooie

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Posted 26 June 2013 - 02:15 PM

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If Nintendo stops making hardware, I will quit console gaming all together and stick to PC. This is the reason why Halo, Mario, and Uncharted all looks so good and do so well. Because the developers truly understand the system, the system was literally built with those games in mind. Nintendo is the master of utilizing their hardware. Just look at DKC for wii, it looks like it could be a 360 game! And SS also looks truly amazing!

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#5 magiciandude

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Posted 26 June 2013 - 02:18 PM

Nintendo is still in the hardware business to make analysts rage and cry.


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#6 Nintyfan86

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Posted 26 June 2013 - 03:10 PM

Exactly. If anyone wants to see another company successful at this same model.. look at Apple. Apples software and OS runs superb and is highly polished on it's own hardware. It may not be everyone's cup of tea but it's a huge success.
 
Take android, the OS can be taken and put on almost anything and the experience from one device to another can differ completely... not necessairly because of android, but because of the hardware itself. That's usually why i stick to a pure vanilla google phone to get the best experience from it.
 
Nice post.
 
Oh, and I don't see Apple getting out of the hardware business... and I don't see Nintendo either. Both companies have plenty of cash and are doing well.

You can truly see an example of this with Sega, of which their really unique IP never really translates to all consoles/PC's. Something as simple as the controller can make all of the difference in the world for these games.

Speaking of which, I have played the same game on PS3, PC w/ 360 controller, and with kB/mouse. You can always tell which scheme the devs had in mind. Imagine Mario under those schematics.

#7 MorbidGod

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Posted 26 June 2013 - 08:46 PM

If Nintendo went third party, they would die. Xbox gamers don't want Nintendo games. If they did, they would have a Wii U (and yes, SOME do). But if Nintendo stopped making hardware ... Where would those gamers go? They wouldn't all go to the same system. And trying to go multiplat would be a bad idea. It just wouldn't be right.
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#8 Trash Waifu

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Posted 26 June 2013 - 09:37 PM

Nintendo is pretty much the only one to ever fully utilize their hardware.



#9 Socalmuscle

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Posted 26 June 2013 - 11:56 PM

Nintendo is pretty much the only one to ever fully utilize their hardware.

Actually Akklaim did more with the n64 and Factor 5 did more with the GameCube in terms of fully utilizing the hardware.

Nintendo consoles historically (except the wii) have been built to be a perfect third party platform PLUS have the Nintendo ideas thrown in.

There is literally no drawback.

The wii u game pad is a perfect example and it makes the wii u and x1 the most next gen in terms of gameplay possibilities.

While the ps4 is the most powerful, it's lack of an. In clouded camera make it more like a very powerful ps3. Just better looking games that play the same.

I've heard some smack talked of the game pad and its baffling. The console itself is next gen and competitive in power. Then the game pad is an awesome bonus, perfect for games like zombi u, watch dogs, etc.

Edited by Socalmuscle, 27 June 2013 - 12:02 AM.


#10 SoldMyWiiUAndLeftTheForums

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Posted 27 June 2013 - 04:41 AM

I would never want Nintendo to quit the console race, it would not be the same without them, they just need to learn how to make "better" hardware.






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