We recently spoke to AMD’s PR lead for gaming and enthusiast in graphics Robert Hallock about the next generation of gaming, technology, the PS4 and Xbox One and much more.
On asking whether the console business wasn’t something that shouldn’t be aggressively pursued, since according to Nvidia the profit margins were low, Hallock stated that, “The position seems a bit like sour grapes to me. The reality, according to industry legends like John Carmack (citation), is that the standardization of console hardware will, in his words, ‘make it cheaper and easier to develop games for multiple platforms.’
“And, he continues, that will improve the quality of games as devs spend time polishing them, rather than juggling architectural particulars. We are very proud to help enable this sort of ecosystem for game developers, and excited that such an ecosystem runs almost unilaterally on our hardware. I can’t imagine why anyone would willingly cede such a favorable situation.”
http://gamingbolt.co...ur-grapes-to-me
