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Sony: Fake Applause During Japan’s PlayStation 4 Launch Event


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#1 Raiden

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Posted 22 February 2014 - 02:58 PM

First Microsoft, now Sony: Fake Applause During Japan’s PlayStation 4 Launch Event

Japan finally has the PlayStation 4, and no longer has to wait for greatness. Present and hosting the event were Sony Computer Entertainment president and group CEO Andrew House, SCE Japan Asia president Hiroshi Kawano and SCE Worldwide Studios president Shuhei Yoshida. It’s no doubt that the event itself was spectacular, and it’s fantastic that Japanese gamers finally have their hands on the console that’s taking the world by storm.

But one nagging fact remains – the large majority of cheering and applause during the event was quite obviously fake.

 

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(See approximately 4:30 into video for best example)

It’s not uncommon for companies at press events to use a pre-recorded applause soundtrack, but with the way Microsoft was persecuted for it at their console reveal, you’d think it was a mortal sin. And now that Sony has used a similar method of hyping the audience, what does this mean? Does it mean that it’s ok?

There are multiple stances concerning what’s known as ‘canned applause’.

On one hand it helps the company, in this case Sony, stimulate hype within the audience by assisting them with the applause, similar to a laugh track in a sitcom – when others laugh (or clap), it’s contagious. Not only that, but it pads out what would otherwise be awkward silences or gaps in the presentation (like if you get too excited for when announcing Peggle 2).

On the other hand it implies dishonesty from the company (as many pointed out after Microsoft’s Xbox One reveal), as good as the intentions are behind it. Further, it makes members of the audience uncomfortable, and negates the need for them to applaud at all, even if they are encouraged by the recordings. It also makes it awkward and cringe-worthy to listen to, especially with the really obvious cutoffs, loops, and volume changes.

So is all this a bad thing? Closer to the point, is it bad that Sony used canned applause? It was certainly bad when Microsoft did it, even if both companies had the same reason for doing so. Let us know what you think in the comments below.

 

 

 

Still not as bad as when Sony used Nintendo music for a PS3 Launch Event.



#2 Zinix

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Posted 22 February 2014 - 03:02 PM

Didnt Iwata promise no drought for the wii u in early 2014?


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#3 Raiden

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Posted 22 February 2014 - 03:15 PM

Didnt Iwata promise no drought for the wii u in early 2014?

Reggie. Still more games than PS4


Edited by Ryudo, 22 February 2014 - 03:16 PM.


#4 Nollog

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Posted 22 February 2014 - 03:40 PM

Hype marketing from Sony, were people expecting anything but?

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#5 DexterousGecko

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Posted 22 February 2014 - 03:41 PM

Hype marketing period. Were people expecting anything but?



#6 Raiden

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Posted 22 February 2014 - 03:45 PM



#7 Scumbag

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Posted 22 February 2014 - 04:30 PM

^^hahahahh never seen that before, so that's why Sony don't mind Naughty Dog employees developing Sonic Boom, they just owe Nintendo for this copyright lol



#8 Big Boss

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Posted 22 February 2014 - 04:51 PM

Reminds me of when Microsoft had their employees clap for their reveal event.



#9 Mewbot

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Posted 22 February 2014 - 07:56 PM

Next ninty will be having fake applause in their Nintendo directs haha. 


Y U READ THIS?...WHY IS THERE TEXT HERE? LOL WTF
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#10 Chaos

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Posted 22 February 2014 - 11:16 PM

Hilarious. Simple as that. Go Japan!



#11 iEatTacos

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Posted 22 February 2014 - 11:33 PM

Pre recorded applause game level 100

#12 SailtheSeas

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Posted 23 February 2014 - 08:50 AM

Reggie. Still more games than PS4

 

The Wii U has been around for a year longer than the PS4, what a stupid comment from a stupid fanboy with as much intelligence as a pile of steaming fecal matter sweltering in the mid-day sun.



Next ninty will be having fake applause in their Nintendo directs haha. 

 

It might give their bland directs some more spice so I don't fall asleep midway through the directs.



#13 Raiden

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Posted 23 February 2014 - 11:17 AM

The Wii U has been around for a year longer than the PS4, what a stupid comment from a stupid fanboy with as much intelligence as a pile of steaming fecal matter sweltering in the mid-day sun.



 

It might give their bland directs some more spice so I don't fall asleep midway through the directs.

Somone is  ratheer defensive towards Sony today and ooh brought out their best insults.

QEuBjEZ.gif



#14 Ghost

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Posted 23 February 2014 - 11:41 AM

Somone is  ratheer defensive towards Sony today and ooh brought out their best insults.

QEuBjEZ.gif

 

SailtheSeas is protected by the power of BASEDGOD Pachter, don't mess.

 

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#15 Raiden

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Posted 23 February 2014 - 12:12 PM

SailtheSeas is protected by the power of BASEDGOD Pachter, don't mess.

 

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I'm protected by Allstate Biznits


Edited by Ryudo, 23 February 2014 - 12:13 PM.


#16 Ghost

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Posted 23 February 2014 - 12:13 PM

I'm protected by Allstate Daisyes

 

Lol! That force has no power here, now leave!



#17 Raiden

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Posted 23 February 2014 - 12:15 PM

Lol! That force has no power here, now leave!



#18 Ghost

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Posted 23 February 2014 - 12:21 PM

 

 

You have the power but I have the Heyeayea. :ph34r:



#19 Raiden

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Posted 23 February 2014 - 12:24 PM

 

You have the power but I have the Heyeayea. :ph34r:

 

But it's a copy. You need the original with dreads and  giant hat power


Edited by Ryudo, 23 February 2014 - 12:25 PM.


#20 DéliopT

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Posted 23 February 2014 - 04:13 PM

At leastthey could have used more than one track for the event.

It`s funny how you hear a crowd clapping and shearing and the image shows like 2 guys just clapping! :laugh:


 

 





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