From http://recode.net/20...ext-blue-ocean/ / http://www.neogaf.co...d.php?t=1085549
- Low-cost dedicated video-game console (i.e., spec equal to or lower than PS4/Xbox One) optimized for AR/VR with high-quality positional tracking for immersion
- Low-cost VR, AR or mixed-reality head-mounted displays to enable social gameplay. These could either be dedicated HMDs or smartphone HMD holders similar to Samsung GearVR/Google Cardboard.
- “Non-gamer”-friendly dedicated wireless controllers to address the mass market
- Integrated hardware/software platform for consistent performance
- Multiple high-quality (and fun) bundled games at launch
- Dedicated SDK for third-party game developers.
- This looks a bit like the original Wii strategy applied to the AR/VR market in the context of smartphones, and could enable Nintendo to leverage its IP to again “disrupt an entire industry, and in a good way.”
“If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge [the status quo] by making something new, rather than competing in an existing market. … It’s often called the “Blue Ocean Strategy,” looking for something that no one else is working on. … It is an unwritten company credo, something that runs deep in our DNA.” — Satoru Iwata
