http://www.computera...ty-wii-u-games/
“The higher Wii U games prices are a function of several factors. One is the wholesale price of the games, which you would expect to be relatively higher than the platforms that have been on the market for quite some time. These prices are also driven by the fact that publishers want to protect the long-term positioning of their games, so with new consoles it can be higher. Another major factor is the retailers’ margin. The question is, where do they feel they can position the pricing of the Wii U games? It’s a new platform on the market, so retailers are looking at how much a premium they can price their games at. There are other cost factors. It may be more costly to produce these games, there may be bigger licensing costs to pay to Nintendo at this stage in the cycle.”


