You're somewhat right.
I've been asked by people if thats a new DS, something most people seem to think. However, to Drop the 3D and the DS branding would be suicide. Most of Nintendo's buyers are children, and most don't remember any nintendo system before the DS. For them, the DS is my generation's GBC/GBA. plus, dropping a feature like 3D wouldn't really help them out that much. Because some developers would still make new 3DS and would be forced to chose between to add a 3D or not to.
You make a good point, I didn't mean completely drop the '3D' branding though, what I should have
said typed was don't make your marketing campaign revolve around something that's marmite. (It's a 'British' term meaning some people love it, some people hate it.)
I understand that most of nintendo's marketing is aimed at children but it is children who are thinking it's a new DS. I feel it would be better to drop the 'DS' branding but focus on the 'Nintendo' branding because in my opinion most children know that the DS is really the Nintendo DS. With this I feel Nintendo could still appeal to the core children market who will be wishing for a 3DS from santa but still also appeal to the
'HARDCORE' market (Even though to be honest the term 'Hardcore' has lost it meaning these days and has become a marketing ploy).
Edited by Makar, 27 August 2011 - 04:52 PM.