Disney has defended the cost of its new collectable, interactive video game ahead of its launch next month.
Disney Infinity encourages players to collect additional figures and add-ons inspired by the company's films. The starter pack, with three figures, will cost around £60, with an optional 17 extra figures costing around £12 each.
Disney told the BBC the game represented good value for parents, and that toys could be easily swapped.Lead producer John Day said: "I think the value proposition here is really quite good because normally, when Disney releases a new film, there would be another game associated with that that would be upwards of £50.But with Infinity we can still deliver that additional content moving forward, and for these playset packs - which are, in their own right, an entire game - the recommended retail price is going to be closer to £30. So you can actually get £50 worth of stuff at a substantial discount."
Siobhan Freegard, founder of parenting advice site Netmums, said there would be concerns over the potential for pester power.
"I do worry that at the moment so many parents are strapped for cash," she told the BBC. "It's not a cheap present - and to go back to school and find Little Johnny down the road has all the characters will make it hard. It is a never-ending thing. Parents need to know what they're signing up to."
On the subject of the add-on packs, she added: "I'm not sure I like that your character can be better because your parents have more money.The thing about Skylanders is that the children for a long time don't know the characters," she added. "But parents will buy this, and children will already know the names of all the others [Disney characters] - there's an immediate pull."
http://www.bbc.co.uk...nology-23377953
I agree with the woman that these NFC toys are just big rip offs. I understand the concept, but a "game" should have a fixed price whereas this has no limit and puts huge amounts of pressure on parents. And as she said with it being Disney, means it is even more appealing to kids.
Micro transactions gone mad.