According to a new teardown analysis by research firm IHS, the assembly and combined cost of the components used to build the PlayStation 4 is estimated at $381 US, which is only $18 shy of its retail price in North America.
Previous reports state that thin gross margins on electronic products like this are a rarity, but this is nowhere near as drastic a margin as the PlayStation 3's, which sold at $599 US at launch and cost a whopping $805 to build. Even as costs came down later in the console's lifecycle, Sony was cutting retail prices, and they were still selling at a loss in 2009.
“If Sony could build the PS4 for a lower cost it would do so" said IHS analyst Andrew Rassweiler in an interview with allthingsD. "But if history is any indicator, it would also lower its retail price.
"It looks like once again, when it comes to profits, it’s all about the game titles."
http://www.ign.com/a...er-retail-price
Not nice.. @_@