Now not everyone likes to import but many do. Original DS was great that way. Made importing a breeze. PSP/PSVita/PS3 Region free and ESP PS3 importing is a must for me. Now sometimes for dumb reasons great games get stuck in Japan or UK. Like just on Nintendo's side we almost had Mistwalkers A.S.H. SRPG on DS but Focus group ruined it saying no guns. So Reggie canned it even tho localization was complete.
Earth Seeker is one of the best RPGs on Wii. No one has heard of it. Disaster Day of Crisis got shut down in the era Reggie turned down EVERYTHING from Monolith soft. Like Soma Bringer. Captain Rainbow a quirky new IP from Nintendo on Wii never left Japan. UK got a Fatal Frame 2 remake. Wii U will get Rodea in Japan and got Fatal Frame. 3DS never see Dragon Quest 7,Beyond the Labyrinth on 3DS In the US or EX Troopers.(thankfully the last one is on PS3)
I can name more but you get the point. I don't like being forced into not giving them money for games I wanna play. Sony gets it. Nintendo says Eshop prevents them. BS! PSN says otherwise. I didn't like I had to mod my Wii to play Xenoblade,TLS and PT and others because at the time refused to let me give you money. I realize you can't bring every game to the west. So let me on occasion go east.
Even if some people not into importing it still widens the appeal for Nintendo's systems and looking at Wii U sales..they need to broaden the appeal even if just a little.