Ep0nabot, on 22 Dec 2014 - 9:03 PM, said:
I like your thinking. I just don't know how Nintendo can get popular again, although I feel they should be popular since they have games with actual entertainment value.
More advertising could certainly help, but gamers these days don't even consider Nintendo as a viable alternative and instead scoff and claim it is kiddy.
1991. Thats when what you are talking about begin. The moment Sega sealed its doom.
"I don't understand, Why do you want to do it that way?" Sega of Japan president Mr. Nakayama protested. "I don't like it."
Mr. Nakayama was talking to Tom Kalinske, about his pitch to start a psychological marketing campaign directly comparing sega to nintendo. His goal, to 'Make Nintentendo look kiddy'.
"It's your call," he told Kalinske. "That's why I hired you. Do whatever you think is right."
Thus was an ever increasing amount of segas budget diverted from making games and hardware to making ads designed to make kids embarrassed to be seen playing nintendo.
The plan was incredibly successful in the short term. Sega began dominating the NA market with third parties (notably ea) rallying behind the genesis.
In 1994 Kalinske crowed about his ultimate success, a survey stocked with sega products returned with kids overwhelmngly checking boxes stating they were embarrassed to admit to owning nintendo products to their freinds.
The halo effect was established through aggressive marketing 'Nintendo is kiddy'. Using the knowledge of child psychology, and how adolescents are apt to desperately try to be adult, sega positioned their marketing campaign to identify nintendo as part of their child hood they had to 'grow out of'.
Unfortunately for sega, while the negative halo effect stuck for nintendo, no such positive halo effect was established for sega. While sega was on its 5th installment of cartoon critters going left to right, marketed as being 'grown up' 'popular' 'radical' 'rude' and having 'lots of attitude' Nintendo was recieving epic industry redefining adventures like link to the past, super metroid, final fantasy 6 and chrono trigger.
Gone were the days of sega trail blazing titles like phantasy star, abandoning 'loser' titles like that for 'marketable' things like sonic... AND FREINDS. It took 3 years for phantasy star 3 to make it out of Japan, landing on a console being beaten to death by a permanantly kiddie branded console.
Sega was too short on money from its massive marketing campaigns to invest in development of an actual new console, but they wanted to try and get the upper hand on nintendo again by having more powerful hardware and marketing downplaying nintendo again. Leading to a series of devastating genesis attatchment failures, financially crippling the company, and then... the saturn.
By then Segas marketing was in full force... And actively working AGAINST the company that championed furry critters while calling other consoles for kids. Those kids fully ingrained nintendo was kiddy, and then realized that furry critters with 'tude' were also kiddy, and here was cool big brother playstation, bolstered by those squaresoft epics that used to be only on snes, now with flashy fmv and grown up things like voice acting!
The Saturn was demolished. Sega abandoned Kalinske and his gimmicky comparative marketing, focusing soley on the quality of games speaking for themselves again, releasing a brilliant console in the dreamcast, which was... Really something in its time. But Sony and the third parties rallying behind them were just getting started in American style agressive comparative marketing.... Not to mention the Xbox... And Sega was finished under a crushing helping of its own medicine.
Kalinske's tagline however, 'Nintendo is kiddy' Never went away. Halo effects are strong over the weak minded, and those kids grew up perpetuating and spreading Kalinske's marketing, many of them becoming gamz girnoliz, or even developers, attaching it to the rallying cry of every company that competes with nintendo.
Nintendo may never be 'popular' while other companies constantly assault them with aggressive to passive agressive ads and pr, feeding the halo effect. But their unwavering quality is undeniable, and has been, and currently is enough for nintendo to remain profitable enough to ride out bad times while sticking to their guns. Something thats not looking very likely for their 'popular' competitors, who may be looking at their last consoles if certain forces in their respective companies get their way.