In a recent interview with GameKult, Philippe Lavoué, Deputy Managing Director at Nintendo of France, said a price cut would not benefit Wii U sales much - what it needs is more games.
Here's what he had to say (translated from French):
Our belief is that sales react to the games lineup. Lowering the price, without any compelling software will produce nothing.
Our responsibility is to provide a solid games catalogue.
Lavoué pointed to the experience Nintendo had with the 3DS where sales were slow immediately after launch but picked up once more games became available:
When we lowered the 3DS model price, it didn’t have the effect we wished for. We only had a good improvement during half a month and then sales went back to the levels they were at before.
What helped the 3DS at the end of its first year was titles like Mario Kart 7, Kid Icarus Uprising, Mario Tennis Open and Super Mario 3D Land. New Super Mario Bros. 2 sales have been phenomenal.
Price isn’t the only lever that we can use to drive sales.
Edited by VGCrasher, 30 March 2013 - 02:17 PM.