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EA and Youtube advertisors break FTC Rules


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#1 3Dude

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Posted 24 January 2014 - 12:56 PM

http://bf4central.co...ld-4-promotion/

 

'

 

EA paid out $200,000 to these YouTube producers, many of whom have over a million subscribers. While it’s understandable that the YouTube content makers deserve to earn money for their work, they did no disclose that they were paid to say nice things about Battlefield 4.'

 

'The list of big YouTubers who were part of EA’s campaign counts LevelCapGaming, FrankieOnOC, JackFrags, and many others. With millions of subscribers, they were perfect for EA’s sponsorship — all of them posted videos that meet specifically EA’s criteria (“Battlefield 4 launch” in the title, a link to the EA’s official site in description, and more). All of the videos also include exactly the same bit.ly link as EA specifies in the contract. None of the YouTube producers disclosed that they were paid by EA to do this.'

 

'Interestingly, after EA’s deadline on November 29, all of these YouTube producers started criticizing Battlefield 4 and its numerous problems. Up until then, they never said a word about the glitches, just as EA’s contract said.'

 

FrankieOnPC even specifically says 'Im not being paid to say this'.... When in fact, he WAS being paid to say it.

 

 

 

 

 

Burn EA, burn.


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#2 NintendoReport

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Posted 24 January 2014 - 01:11 PM

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#3 TheUltimateWaddleDee

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Posted 24 January 2014 - 01:18 PM

Lol at the first comment saying this isn't illegal. Stop being a fanboy.


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#4 Nollog

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Posted 24 January 2014 - 02:08 PM

The content creators should've had some cop-on. Enough to own up to their shilling and do the usual "we are being paid more than usual for this content" in their description.

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#5 Big Boss

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Posted 24 January 2014 - 02:32 PM

I used to watch Frankie but as soon as BF4 came out it became pretty obvious he was being paid for his stuff. 



#6 3Dude

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Posted 24 January 2014 - 02:33 PM

The content creators should've had some cop-on. Enough to own up to their shilling and do the usual "we are being paid more than usual for this content" in their description.


Yeah.... Thats what the law says you should do.... But that seems to go against what these companies want...

5. CONFIDENTIALITY
You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above. You understand that You may not post a copy of this Agreement or any terms thereof online or share them with any third party (other than a legal or financial representative). You agree that You have read the Nondisclosure Agreement (attached hereto and marked as Exhibit “A”) and You understand and agree to all of terms of the Nondisclosure Agreement, which is incorporated as part of this Agreement.

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#7 Nollog

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Posted 24 January 2014 - 04:11 PM

Oh my, they specifically told people to stay quiet about it?
That voids the contract then doesn't it, as it's unlawful.

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#8 tboss

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Posted 24 January 2014 - 05:46 PM

is that the whole contract? nowhere does it say on that paper that you cant say you were payed. is there another part of the contract not posted on the sight?



#9 grahamf

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Posted 24 January 2014 - 05:52 PM

is that the whole contract? nowhere does it say on that paper that you cant say you were payed. is there another part of the contract not posted on the sight?

5. CONFIDENTIALITY
You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above. You understand that You may not post a copy of this Agreement or any terms thereof online or share them with any third party (other than a legal or financial representative). You agree that You have read the Nondisclosure Agreement (attached hereto and marked as Exhibit “A”) and You understand and agree to all of terms of the Nondisclosure Agreement, which is incorporated as part of this Agreement.


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#10 tboss

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Posted 24 January 2014 - 05:53 PM

 

is that the whole contract? nowhere does it say on that paper that you cant say you were payed. is there another part of the contract not posted on the sight?

5. CONFIDENTIALITY
You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above. You understand that You may not post a copy of this Agreement or any terms thereof online or share them with any third party (other than a legal or financial representative). You agree that You have read the Nondisclosure Agreement (attached hereto and marked as Exhibit “A”) and You understand and agree to all of terms of the Nondisclosure Agreement, which is incorporated as part of this Agreement.

 

 

was asking where i can find the actual contract,. the one page posted in the link didnt feature that part. 



#11 Mewbot

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Posted 24 January 2014 - 07:27 PM

lol.

Except lots of companies do this (or stuff like it). Lots. EA just got caught.


Edited by R00bot, 24 January 2014 - 07:27 PM.

Y U READ THIS?...WHY IS THERE TEXT HERE? LOL WTF
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#12 3Dude

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Posted 24 January 2014 - 08:53 PM

is that the whole contract? nowhere does it say on that paper that you cant say you were payed. is there another part of the contract not posted on the sight?


No, paragraph 5 comes after you have signed up for the assignment, and has the NDA attached to it. It looks like they are basically banking on the youtubers being too naive to realize whats being done.

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#13 Mewbot

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Posted 24 January 2014 - 08:57 PM

No, paragraph 5 comes after you have signed up for the assignment, and has the NDA attached to it. It looks like they are basically banking on the youtubers being too naive to realize whats being done.

They're hoping the youtubers won't do research prior to accepting the contract.


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#14 tboss

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Posted 25 January 2014 - 12:51 PM

They're hoping the youtubers won't do research prior to accepting the contract.

 

im actually wishing one did. could easily screw EA out of millions.






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